A packed stadium is the biggest captive audience in sport: tens of thousands of fans, all in one place, all invested in the same moment. Most clubs still treat them as spectators. We saw a crowd waiting to take part.
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Matchday crowds are sport’s biggest captive audience, and most clubs still treat them as spectators.
Turning that crowd into participants is the whole point of in-stadium engagement: the live moment is the product, and the fans in the stands are the broadcast.
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Fan of the Match is our in-stadium platform, and it turns spectators into participants. Quizzes, polls, votings, games, lotteries and FanCams play out on the stadium screens, with fans joining straight from their phones and winners revealed on the big screen.
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Formats like “The Battle”, “Team Up” and “The Knockouts” run every matchday, built to be easy to use and easy to moderate.
Each build flexes to the client: the KNVB version adds a five-question showdown, a speed tiebreaker, prizes and fan-data capture.
The result
Runs on matchdays at top clubs across Europe, from Camp Nou to the Etihad.
Where it runs
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