01
The brief
Alpine’s new RISE+ fan-engagement platform needed a flagship interactive feature, one fans already loved.
The fan-favourite racing game, reborn on RISE+
BWT Alpine F1 Team
BWT Alpine F1 Team Boosting Traffic & Engagement
BWT Alpine F1 Team: Rush Racers
The fan-favourite racing game, reborn on RISE+
When a team launches a new fan platform, the hardest part is giving fans a reason to keep coming back to it. Alpine’s RISE+ needed a flagship feature for exactly that, and the team already knew which one fans loved most.
02
The experience
We refreshed and reintroduced Alpine’s fan-favourite racing game, rebuilt as a flagship feature of RISE+ rather than a standalone game off to one side.
Inside RISE+: the Alpine fan platform
03
How it works
It was built together with Alpine’s Fan Engagement team and lives inside the platform, not next to it, which is what boosting engagement on an owned platform is all about: the return visit.
- Client
- BWT Alpine F1 Team
- Pillar
- Boosting Traffic & Engagement
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