Voetbal International Boosting Traffic & Engagement
Daily football trivia that grows the audience
Voetbal International already reaches millions of football fans. Growth at that size does not come from another campaign: it comes from a habit, something fans choose to open every single day.
01
Voetbal International wanted to grow its audience beyond the millions it already reaches, and to do it with a daily habit rather than a one-off campaign.
A recurring daily mechanic is a textbook traffic and engagement move: it turns the return visit into a routine.
Daily football trivia that grows the audience
Voetbal International
02
We built a daily football-trivia app: eleven themed questions a day across open, multiple-choice, approximation and "minesweeper" formats, mixing in audio and video.
It is a fresh set every day, so there is always a reason to come back tomorrow.
03
Subleagues and an invite system turn every player into a recruiter, building peer-to-peer growth straight into the game: fans do not just play, they bring the next players with them.
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