Socios.com Boosting Traffic & Engagement
A games library inside the Socios app
A fan-token platform lives or dies on how often fans come back. Socios.com, whose partners read like a roll-call of world sport, wanted fans returning to its app between matchdays, not only when there was a game to react to.
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Socios.com, whose partners include PSG, Real Madrid, Inter, Manchester City, Arsenal, the Bulls, the Lakers, UFC and UEFA, wanted fans returning to its app between matchdays.
Filling those quiet days between fixtures is a classic traffic and engagement challenge: the platform is already there, it just needs a reason to open it.
A games library inside the Socios app
Socios.com
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We built an exclusive library of hyper-casual games inside the Socios app: free-kicks, touchdowns, pinball and trivia, each quick to play and easy to come back to.
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Every game is wired into a loyalty system that awards XP and leaderboard status. Fans play, the platform builds the habit, and the gap between matchdays stops being empty.
The result
A growing library of exclusive games keeps fans coming back inside the app.
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